The Ringelmann effect is the tendency for individual members of a group to become increasingly less productive as the size of their group increases. This effect, discovered by French agricultural engineer Maximilien Ringelmann (1861–1931), illustrates the inverse relationship that exists between the size of a group and the magnitude of group members’ individual contribution to the completion of a task. While studying the relationship between process loss (i.e., reductions in performance effectiveness or efficiency) and group productivity, Ringelmann (1913) found that having group members work together on a task (e.g., pulling a rope) actually results in significantly less effort than when individual members are acting alone. Ringelmann discovered that as more and more people are added to a group, the group often becomes increasingly inefficient, ultimately violating the notion that group effort and team participation reliably leads to increased effort on behalf of the members.
A social butterfly is someone who is social or friendly with everyone, flitting from person to person, the way a butterfly might. The word social comes from the Latin socius meaning “friend.” When you’re being social, you’re everyone’s friend.
Welcome fellow souls to « The Human Family Crash Course Series, » a new project collaborated together by empress2inspire.blog and diosraw0.wordpress.com. Together we will be working on a different topic for each crash course; our fifth topic is focused on «Communication.» Each topic will have eight posts with posts on Mondays and Thursdays. We hope you enjoy our series and we look forward to knowing how our posts have inspired you!
Social media has impacted various facets of modern life and it has a profound influence in interpersonal communication. The present day is characterized by acute lack of time for individuals and families due to the need for husband and wife to be employed for meeting the needs of a satisfactory lifestyle. Time has become the most precious resource, and people are finding means of saving time because of their fast paced lifestyle. People need interaction for fulfilling their social needs and social media has become a preferred medium for communication with the proliferation of digital and mobile technologies. Digitalization has reduced the face to face interaction of human beings whether it is for marketing or promoting a product or a personal communication. The mobile phone has created a social situation whereby people are getting used to avoidance of person to person communication by switching over to mobile. The present day lifestyles and lack of time have made the usage of mobiles and other communication aids more useful for social contact.
It is hard to contain or restrict youngsters from using social media platforms, which offer a variety of conveniences. Social media has changed the way in which people communicate – the face to face interactions have reduced. The reasons may be many, but the reality is the same! In a society which is on the run and is hard pressed for time, short and easy communications will replace the long drawn written communications. This is a natural development. What we need to understand is whether this has created positive or negative consequences. Basically because of the need for people to be socially associated and social interactions are needed; but due to paucity of time in the current environment social media has taken the center stage.
A review of Literature has shown that social media has shown significant growth as the preferred medium of communication. Facebook and What’s App have captured the fancy of youngsters and together they have conquered 80-90% of the social media usage. The benefits offered by this media is instant contact anywhere in the world and easy accessibility as communications become faster and faster the world seems to shrink. This medium offers the advantage of contacting several people at the same time through groups and if needed messages can be dispersed to a large number of people, as is done by Advertisement and Promotion of various products and services. One of the great advantages is that smaller size companies can reach out to a large number of customers at a reasonable budget for promoting their wares. The impact of the new social media is tremendous. More and more companies are finding newer means of reaching out to people through this medium.
There are positive and negative impacts due to the proliferation of this medium. While social media has definitely helped marketing and marketers, it has brought along with it a new perspective about how things get done and has impressed the youngsters in the impressionable age group. While appreciating the speed of disseminating information, the consequences of such actions to making the youngsters more lackadaisical and lazy has to be considered. Youngsters seem to prefer isolation and they seem to be in their own imaginary world rather than the real life friends and interaction with neighbors and elders in the family. Lack of respect towards elders in the family and friends circle is a development which needs to be taken with caution! But progress cannot be stopped. It has to stand the test of times!
Information overload and lack of privacy are two major issues in social media. There is no control over the information that you will get through social media for example through WhatsApp. Getting more information before people are ready to receive and process the same for useful consumption makes them confused. The continuous bombarding of messages through hand held devices leaves no time for reflection and analysis and leads to some kind of addiction and resignation to the situation. This leads progressively to avoidance of face to face communication. There is difficulty in separating virtual reality from reality and loss of privacy. Since massive information is spread through social media, there is no room for privacy – everybody knows everything about the other person. This is a dangerous situation leading to herd mentality and the individual loses his discretion. Humans are progressively made into robots processing commands. And these commands can originate from anti-social elements including terrorists!
We must remember that social media is really only a decade old. That’s very young in the history of communication technology, it has been influential, but it hasn’t really settled into a routine yet. As social media becomes more normalized, we’ll stop seeing it as changing things and start seeing it as the way things are. As a society we’ll be OK—we’ve always adjusted to new technology. So whether it’s wearable communication media, such as Google glasses, or more cloud computing, we’ll change and adapt. Communication is constantly evolving. Some people are as used to seeing their friends’ online avatar as they are their face. People increasingly prefer quick and frequent engagement with instant updates on news rather than a prolonged chat and are also finding new ways to catch up with friends from the comfort of their sofa ( can we call them couch potatoes!)
At the end of the day, nothing can replace face-to-face conversation and interactions. Despite the explosion of online endorsements and social media dialogue between individuals and brands, researchers have found word-of- mouth exchanges and in-depth conversation are still most influential.
Amonst the elders of the Dogon Tribe in Central Africa a flurry of discussion was held by the Adrinki Tree, the main point of conversation within the community. The Dogon (or Kaador, Kaado) are an ethnic group indigenous to the central plateau region of Mali, in West Africa, south of the Niger bend, near the city of Bandiagara, and in Burkina Faso. The population numbers between 400,000 and 800,000.
Boko was watching from a distance within his hut whilst his mother was preparing his morning meal of goat’s milk and beans. Arrogantly he shouted, “Mother, when is it ready? I have to go and play with Hurani by the Adrinki tree soon once our elders have left this morning’s meeting.” “Boko, watch your manners, what have we taught you? Lord have mercy on us,” softly uttered Boko’s mother hurrying to finish her task. “Mother, you must make me this meal, I have to go, you know what, I will go hungry, since you cannot play the role you are supposed to,” Boko replied angrily. Boko ran out of the hut with his eyes still fixated on the elders by the tree. Boko’s mother tutted and mumbled words under her breathe.
Tribal elder’s noticed Boko run through the newly planted flowers without a care, he was to focus on this morning’s talks. “Boko, come,” a wise elder voice sounded. Boko stopped in his tracks and turned around sheepishly knowing what he had done.
“Boko today you will go with Narabi into the desert, you will find what you need there,” spoke the main elder. “Ok, but I was-” Boko churped. “You will go with Narabi,” the elder said sternly. “Yes, I will go,” mumbled Boko hesitating. Boko was itching to play with his friend and had no regard for finding what he needed, he knew everything he needed to know and that was that.
The hot desert sun made Boko’s forehead drip sweat onto his cloth dressing whilst flies bothered him, swatting his hand back and forth above his head.
“Ego is a formation of our identity crafted through our life experiences, the name we are given, the things we have been told about ourselves and who we believe we are. The God within us is who we truly are, the ego allows us separation to experience this incarnation and with a healthy ego, knowing who we truly are, we can flourish,” Narabi spoke whilst walking to collect water from the water hole nearby the village, they had followed a track into a clearing. Elephants, zebras and eagles went about their dharma seeking out nourishment from the heaven in the desert. Boko contemplated Narabi’s words, chewing his bottom lip.
“So, what I have created is not real?” shrieked Boko. “Yes and no, you see the ego is our sense of self; it is the illusory “I” story we carry around in the world as an evolutionary survival mechanism. Yet the ego is the source of all our suffering and our feeling of being separated from that which we truly are which is boundless, whole, and infinite. We might call this Spirit, God/dess, Life, Oneness, Consciousness, and so on,” replied Narabi twisting her braids observing and collecting water in vases for that night’s ceremony which Boko had yet to discover.
“So the more ego-based we are, the further we are from the Light of Consciousness which goes beyond the self? And if residing in the ego equals a disconnection from the Divine, living from a place of ego-centric God Complex goes one step further: it is like living in total darkness – the very definition of hell?” questioned Boko patiently awaiting a reply. “Father, was right Narabi, I have been silly and childish in my ways.”
“When a person is living in hell, they will harm others. This is basic knowledge that even a child like you can understand. When there is a total absence of light, there is only darkness – and how can a person see clearly, feel clearly, think clearly, or behave clearly in such a state? The result is suffering, both for the one experiencing the God Complex and those unfortunate souls around him or her in the village,” reasoned Narabi with her strong and wise words, an elder female within the Dogon tribe who Boko took seriously as she was the mother of wisdom, the nickname the tribe had given her affectionately.
Boko excused himself, thanked Narabi for her help in understanding the ego and ran through the village back to his hut and squeezed his mother tightly and didn’t let go. “Boko, what has come over you today? Are you ill?” Boko’s mother spoke. “Mother, I love you and apologise for all my wrongdoings, I have learnt, I am not my ego, I am the divine encapsulated within this body. Mother, I found something today and that is my true self,” whispered Boko still clinging to his mother. “You know Boko, you know,” smiled his mother with joy.
That night, under moon-lit savannah, the Dogon tribe initiated Boko under the Adrinki tree into the ascended ones and began Boko’s journey on the path of love, truth, knowledge and wisdom. For one day, Boko would be teaching another version of himself in another under the very same tree.
The divine disguises itself in us all, clothed in many dresses, yet the ego is naked, the true seat of self is the all, the fraction of the fractal within us all.